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It’s no doubt that 2020 has been a difficult year for small businesses all across the country. Small businesses make up the majority of the national economy and play a major part in local economies. According to The Washington Post, at least 100,000 small businesses were forced to permanently close due to COVID-19 (Washington Post, 2020). With statistics like this in mind, one can see the importance of supporting small businesses. Because times are hard, we understand that not everyone may be able to support small businesses financially so we’ve included a few great alternative ways to show your support.

Buying vouchers/gift cards

If your favorite business is temporarily closed or partially open consider buying vouchers and gift cards to be redeemed at a later date. Doing so allows businesses to generate some cash flow in a time where the business may be struggling with generating consistent revenue.

Leave an online review

Reviews are essential in helping small businesses gain new customers. People buy from businesses with positive reviews because they are seen as more trustworthy. Writing a review for a business you love only takes about a minute or so but the impact it has for small businesses is immense.

Refer them

Many businesses rely on referrals to gain new customers. Word of mouth is powerful and can make a world of a difference for a small business. If you’re happy with the product or service you received from a small business take a moment to tell a friend or family member about it. Small business owners really appreciate it.

Buy holiday gifts locally

With the holidays right around the corner, there is no better way to show your support than by buying locally. Being able to buy a great gift for a loved one from a local small business helps support the local economy while allowing you to buy a unique gift that you may not be able to find at large retailers.

Support them on social media

I don’t know about you, but I tend to look up businesses online before I buy from them. Social media is often times the primary source of promotion that small businesses use for their product or service. It may not seem like much, but liking, sharing, and commenting on social media posts helps your friends and family discover a business that they may not have otherwise known about.

Are you a small business that has been impacted by COVID-19? Core Bank is the community bank that has helped many small business through these difficult times. As an SBA Preferred Lender we’re here to help. Contact us today to talk about options for your business.

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